Jordan Rose Wayson, January 13, 2022
For some businesses having a website is a no-brainer, maybe you are an e-commerce entrepreneur or a website designer, of course you have a website! For others, the thought of creating and maintaining a website is overwhelming and to be honest, a bit scary! It can be all those things, but it doesn’t have to be. WordPress is a great option for you and your business regardless of what type of business you have. WordPress provides flexible and adaptable options for any of your businesses needs. Here are the top 10 reasons your business needs a website!
- Credibility! Raise your hand if you’ve ever searched for a website prior to visiting a business? *Raises hand* Having a website instantly gives your potential customer a sense of trust and comfort. They can learn more about your business and who you are. A well-designed site with mobile optimization is an absolute must!
- It is how people find you- literally! Again, a website is how people find you. Most small businesses (71%) have an online presence in the form of a website. Almost one in four small businesses have no website. This means your potential customers may have a hard time finding you. Be sure your location(s), address, and phone numbers are easy to find. Google search engines also favor local businesses that have a website when someone does a search on a mobile phone, this is where the website with mobile optimization comes into play.
- Your digital marketing strategy depends on it! In 2022, simply having a Facebook page isn’t enough. Although social media is crucial, it all comes back to your digital marketing strategy. If you plan to optimize targeted ads and similar marketing efforts, you will need to direct your consumers to visit a web page or a landing page. You want to make sure you are getting the best return on investment that you can!
- Brand Recognition & Awareness- Brand positioning is so important, maybe now more than ever! Being able to provide your customer on who you are, what you do, and what you stand for increases your chance for a sale. It can also serve as a digital business card that your potential customer can reference over and over.
- Your competition probably has one- If you’re not first, you’re last-Ricky Bobby! Ha, kidding! Seriously, your competition more than likely has a website & so should you! Your website could determine whether a customer goes with you or a competitor. Make sure it is well designed and optimized for mobile use. Things like loading speed also matter.
- SEO- If you don’t know what SEO is, you should. SEO stands for search engine optimization. It’s how places like Google, Bing, and Yahoo place your content in their search engines so that when customers or clients search keywords or for your business, they can find you! It is also a very cost-effective marketing tool.
- It saves you time while making you money! Seriously, a website helps limit the phone calls or inquiries you might get about basic information like location, hours, product availability, etc. Also, your website is open 24/7/365, which means even when you aren’t working, your website is working for you!
- It can provide leads and organic traffic to your business. Whether it is through a landing page or a Google search, your website will provide leads and traffic if it is built in the right way. This gives customers a chance to find your website when they otherwise wouldn’t.
- You can educate, inform, and learn about your customers & their needs. Want to show off a new product? Want to let your customer know about a change in your business? Want to find out what is appealing to your customer and what they’re specifically looking for? All these things can be accomplished through your website.
- It isn’t as daunting or expensive as you think! A good web designer can help guide you through the process and make it painless for you. Although there is cost associated with a website, the ROI is very high and one of the best forms of marketing and advertising. In my opinion, it should be top priority when you start marketing and growing your business.
Have questions? Need help with a website design or creation? Contact me here! Follow us on social media @Rosewayconsulting for tips and tricks and our weekly blog posts!